Privacy Policy
Last updated: September 18, 2026
The post-event poll clauses (2.4, 3.2, 4, 7.3, 7.6, 10.1, 10.3) take effect on October 5, 2026.
1. Introduction
This Privacy Policy (the "Policy") describes how Reliable Communications s.r.o. (the "Company", "We") collects, uses, stores, and protects the personal data of Avatar Match platform users (the "Service", "Platform").
Company Name: Reliable Communications s.r.o.
Address: Prokopova 2856/10, 130 00, Prague, Czechia
CEO: Alexey Shkittin
Data Protection Officer: privacy@avatarmatch.app
We take the protection of your personal data seriously and comply with the requirements of the European Union General Data Protection Regulation (GDPR).
2. What Data We Collect
While using the Service, we may collect the following categories of personal data:
2.1. Registration Data
- Email address
- First and last name
- Date of birth (to confirm 18+ age)
- Password (stored encrypted)
- Google OAuth authentication data (if used)
2.2. Profile Data
- Profile photos
- Biography and description
- Interests and hobbies
- Education and profession
- Communication languages
- Geolocation (city, country) — with your consent
2.3. Psychometric Data
- Personality test results (Big Five, 16PF)
- English language test results
- Psychological questionnaire responses
- AI personality and compatibility analysis
- Preferences and values
2.4. Interaction Data
- Chat message history (messages stored encrypted)
- Avatar simulation history
- Matching results with other users
- Compatibility scores
- Privacy and visibility settings
- Participation in events and projects
- Your answers to the short "how was the group chat?" poll after events (one of five ratings, no text); stored under a pseudonym, with no account identifier in the records themselves
2.5. Technical Data
- IP address
- Device type and operating system
- Browser and version
- Cookies and similar technologies
- Activity logs
- Platform feature usage data
2.6. Payment Data
- Transaction history (via Stripe)
- Subscription and plan information
- Token usage
- Payment data (cards) processed exclusively by Stripe — we don't store card numbers
2.7. Verification Data (KYC)
- Identity documents (passport, ID)
- Verification photos (processed via iDenfy)
- Document authenticity verification results
3. How We Use Your Data
We use collected data for the following purposes:
3.1. Service Provision
- Creating and managing accounts
- Creating AI avatars based on psychometric data
- Finding compatible users (matching)
- Conducting virtual dating simulations
- Messaging between users
- Coordinating meetings and events
3.2. Service Improvement
- Analyzing feature usage for optimization
- Training AI models to improve matching accuracy
- Bug fixes and technical support
- Developing new features
- Assessing how well event groups are matched: aggregated (five or more answers) ratings of the group chat are used to validate and improve the matching model; an event organizer sees only the aggregate level and the number of answers
3.3. Security
- Preventing fraud and abuse
- Protection from spam and malicious activity
- User identity verification (Trust Score)
- Legal compliance
3.4. Communication
- Sending important Service notifications
- Responding to support requests
- Informing about Policy or Agreement changes
- Marketing messages (with your consent, with opt-out option)
3.5. Billing and Payments
- Processing payments for tokens and subscriptions
- Managing invoices and refunds
- Preventing payment fraud
4. Legal Basis for Data Processing (GDPR)
In accordance with GDPR, we process your personal data on the following legal bases:
- Consent: You gave explicit consent for data processing (e.g., geolocation, marketing)
- Contract Performance: Processing necessary to provide the Service according to Terms of Service
- Legitimate Interests: Service improvement (including validating matching quality from aggregated participant ratings of events), security, fraud prevention
- Legal Compliance: Fulfilling legal obligations (e.g., financial record retention for 10 years)
5. How We Protect Your Data
We apply technical and organizational measures to protect your data:
5.1. Technical Measures
- Encryption: Data transmitted via secure HTTPS protocol (SSL/TLS)
- Storage Encryption: Sensitive data (passwords, messages) stored encrypted
- Firewalls: Server protection from unauthorized access
- Regular Audits: Infrastructure security checks
- Two-Factor Authentication: Available for additional account protection
5.2. Organizational Measures
- Data Access: Only authorized personnel with NDAs
- Staff Training: Employees trained in data protection principles
- Data Minimization: We collect only necessary data
- Retention Limitation: Data deleted upon account deletion or after retention period
5.3. Security Incidents
In case of personal data breach, we commit to:
- Notify supervisory authority within 72 hours
- Notify affected users without undue delay
- Take measures to minimize consequences
- Investigate and prevent recurrence
6. Data Sharing with Third Parties
We do not sell your personal data. However, we may share data with the following recipient categories:
6.1. Service Providers
- Stripe: Payment processing (PCI DSS certified)
- Firebase/Google Cloud: Hosting, database, authentication
- OpenAI / Anthropic: AI processing for avatar creation and simulations (data transmitted anonymized)
- iDenfy: Identity verification (KYC)
- SendGrid / Email providers: Sending email notifications
All service providers must comply with GDPR and process data only per our instructions.
6.2. Legal Requirements
We may disclose data if required:
- By court order or law enforcement request
- To protect Company and user rights and safety
- To comply with applicable law
6.3. International Transfers
Some service providers (e.g., Google, OpenAI) may process data outside EU. In such cases, we ensure:
- Use of EU standard contractual clauses
- Adequate data protection level
- GDPR compliance
7. Your Data Rights
Under GDPR, you have the following rights:
7.1. Right to Access
You can request a copy of all personal data we hold about you. Access provided free of charge.
7.2. Right to Rectification
You can correct inaccurate or incomplete data through profile settings or by contacting us.
7.3. Right to Erasure ("right to be forgotten")
You can request deletion of your data. We'll delete data within 30 days, except:
- Data required for legal obligations (e.g., financial records for 10 years)
- Data needed for legal claims
- Anonymized statistical data
For a detailed step-by-step procedure on how to submit a deletion request, timelines, and a full list of data covered, see the dedicated page: Data Deletion Instructions →
You can delete your answer to an event poll at any time, right in the event chat or on the event page. When an account is deleted, such answers are deleted and your slot in the random sample of participants is marked as removed; a pseudonymous record of the erasure (pseudonym and date only) is kept so that no later computation includes you.
7.4. Right to Restrict Processing
You can request temporary processing restriction in certain cases (e.g., when disputing data accuracy).
7.5. Right to Data Portability
You can request export of your data in machine-readable format (JSON) for transfer to another provider.
7.6. Right to Object
You can object to data processing for marketing purposes or based on legitimate interests.
To object to the event poll, turn on "Do not include me in post-event polls" under Data & Privacy in your profile — you will no longer be asked, drafted into the random sample, or counted. Answers already given can be deleted (see 7.3): a deleted answer takes no part in any later computation or export.
7.7. Right to Withdraw Consent
If processing is based on consent, you can withdraw it anytime through profile settings.
7.8. Lodge a Complaint
You have the right to lodge a complaint with the Czech Republic data protection supervisory authority:
Úřad pro ochranu osobních údajů (ÚOOÚ)
Pplk. Sochora 27, 170 00 Prague 7, Czechia
Website: www.uoou.cz
8. Cookies and Tracking Technologies
8.1. What Are Cookies
Cookies are small text files saved on your device when visiting the site.
8.2. Cookies We Use
- Essential Cookies: Necessary for Service operation (session, authentication, interface language)
- Functional Cookies: Remember your preferences (theme, settings)
- Analytics Cookies: Help understand how users use the Service (Google Analytics, if enabled)
- Marketing Cookies: Used only with your consent
8.3. Managing Cookies
You can:
- Manage cookies through browser settings
- Block all cookies (may disrupt Service functionality)
- Delete stored cookies
- Configure cookies through our consent banner (on first visit)
8.4. Local Storage and Session Storage
We use browser local storage for:
- Caching data to improve performance
- Saving message drafts
- Storing authentication tokens
9. Children and Privacy
Our Service is intended for persons 18 years and older. We do not knowingly collect data from children under 18.
If you learn that a child has provided us with personal data, please contact us and we'll delete this data.
10. Data Retention
10.1. Retention Periods
- Active Account: Data retained until account deletion
- Inactive Account: After 24 months of inactivity, we notify about possible deletion
- Deleted Account: Most data deleted within 30 days
- Financial Records: 10 years (legal requirement)
- Security Logs: 12 months
- Anonymized Statistics: Indefinitely
- Event poll answers: 24 months from the answer, then automatic deletion; aggregated figures (five or more answers, no pseudonyms) — indefinitely
10.2. Backups
We create regular data backups to prevent data loss. Data in backups is also deleted in accordance with the deletion schedule.
10.3. Pseudonymised datasets
To validate matching quality we build pseudonymised datasets in which users are represented by pseudonyms. A pseudonym cannot be resolved to a person without a secret key that is kept separately and is never part of a dataset; such data remains personal data, and every provision of this Policy applies to it. Each new dataset fully replaces the previous one and contains no data deleted by the time it is built; earlier datasets are not altered retroactively.
11. Data Deletion Instructions
The procedure for exercising the right to erasure (Art. 17 GDPR) is provided in a dedicated document.
Go to Data Deletion Instructions →
The document covers: how to submit a request, processing timelines, list of deleted and retained data, and how to cancel a request.
12. Privacy Policy Changes
12.1. We may update this Policy when changing:
- Service functionality
- Data protection legislation
- Our data processing methods
12.2. For significant changes, we'll notify you by email 14 days before changes take effect.
12.3. Current version always available on this page with last update date.
13. Contact Information
If you have questions about our Privacy Policy or want to exercise your rights, contact us:
Reliable Communications s.r.o.
Address: Prokopova 2856/10, 130 00, Prague, Czechia
CEO: Alexey Shkittin
Email (general): support@avatarmatch.app
Email (data matters): privacy@avatarmatch.app
Data Protection Officer: dpo@avatarmatch.app
Response Time: We'll respond to your request within 30 days of receipt.
By using our Service, you confirm that:
- You have read and understood this Privacy Policy
- You agree to the methods of collecting and processing your data
- You understand your rights regarding personal data
- You know how to contact us about privacy matters